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by Laurence Vincent : Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

ISBN : #0793155606 | Date : 2002-10-18

Description :

PDF-a1fc7 | Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and … Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy


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: Sustainability and Organizational Change Management

ISBN : #1138294861 | Date : 2017-06-18

Description :

PDF-b5199 | There is no bigger challenge for organizational change management in the contemporary world than achieving greater sustainability. The challenges associated with sustainable development are multifaceted, including criteria pertaining to the delivery of environmental, social, ethical and economic results. Creating sustainable value requires companies to address issues that relate to pollution and w… Sustainability and Organizational Change Management


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Creating Winning Marketing Plans: Planning, Strategies and Objectives PDF




: Creating Winning Marketing Plans: Planning, Strategies and Objectives

ISBN : #0850132541 | Date : 1996-05

Description :

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The Brand Strategist’s Guide to Desire: How to give consumers what they actually want PDF




by A. Simpson : The Brand Strategist’s Guide to Desire: How to give consumers what they actually want

ISBN : #1137351810 | Date : 2014-03-12

Description :

PDF-11c0f | This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world throu… The Brand Strategist’s Guide to Desire: How to give consumers what they actually want


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Why People (Don’t) Buy: The Go and Stop Signals PDF




by A. Chakravarti : Why People (Don’t) Buy: The Go and Stop Signals

ISBN : #1137466677 | Date : 2015-05-15

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PDF-58983 | Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework’, which allows managers to better understand why consumers are not buying their products and what can be done to put this right…. Why People (Don’t) Buy: The Go and Stop Signals


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Strategy and Marketing: A Case Approach PDF




by Kenneth Simmonds : Strategy and Marketing: A Case Approach

ISBN : #0860036456 | Date : 1986-04

Description :

PDF-4ae6a | Book by Simmonds, Kenneth… Strategy and Marketing: A Case Approach


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CIM Coursebook 99 International Marketing PDF Ed34528a6

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CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series) PDF




by KEITH LEWIS : CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series)

ISBN : #0750643609 | Date : 1999-10-09

Description :

PDF-2bfa0 | International Marketing Strategy is specifically developed and written for students studying for the International Marketing Strategy module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing k… CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series)


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[Pub.44hFU] CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series) PDF | by KEITH LEWIS


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Get Past the Gatekeeper: And Straight to the Decision Maker PDF




by Tom Mallens : Get Past the Gatekeeper: And Straight to the Decision Maker

ISBN : #1910125415 | Date : 2015-03-24

Description :

PDF-49d95 | How to get more leads from senior decision-makers in three easy steps! Tom Mallens presents a practical guide to sales and marketing on LinkedIn for proactive, ambitious and winning sales professionals. Have you ever felt the frustration of not getting your calls put through? Of having your big chance shut down before it started by an aggressive receptionist shouting, ‘No, we don’t take cold calls… Get Past the Gatekeeper: And Straight to the Decision Maker


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by E.Jerome MacCarthy : Essentials of Marketing

ISBN : #0072299428 | Date :

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by Jez Hunt : Surviving a Rough Economy: An Essential Guide for Businesses

ISBN : #095620600X | Date : 2009-03-23

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